Internet Marketing Strategy for New Canadian Business
This is the Conversation Prism, a great tool for planning how to develop your internet marking strategy. I recommend going to a professional expert for help with this type of business strategy. However, one thing that you can do is begin to prepare yourself for what kinds of social media technology suit your business.
In order to do this thoroughly, you will need to know what Social Media is and what types of Social Media are available, and then finally what is the intimate functionality of each type of Social Media so that you can maximize your investment in a particular type and make it work for you. There was a recent article that came out toting the benefits of YELP versus Facebook and Twitter. Yes, a recent article by Business Weekly noted that YELP has the highest level of ROI (Return on Investment). Twitter was rated as nearly no investment return, Facebook’s score wasn’t much better. So in terms of time investment and money, you need to know what strategy, what tool will best work for you and your business in the long-term.
For our business, here at IBBC, we have a LinkedIn button but it’s rarely used. Because Newcomers/New Immigrants prefer Facebook and we know that. So for our business model, even though we try to encourage new immigrants to use LinkedIn, we go with the flow of our business and our customers and continue to use Facebook because our customers are comfortable with it, and it’s the way they stay in touch with their family and friends who are overseas. So even though Facebook’s return in dollars is low, we find value in using it. And you will want to make the same assessment for your own new Canadian business and determine which type of Social Media is the best for your customers and for growing your buisness.
Finally, I enclose the Conversation Prism, so that you can begin to be aware of the world of Social Media, all of the tools that are available, and use this Prism to pinpoint a functionality/strategy that will help you find customers, navigate your industry, connect to other like-minded individuals and find kindred spirits that can support your new business.
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