Monday, May 14, 2012, 7:00 PM IBBC Members pay $5.00 at the door and sign-up WebMaster Tools Series: Making sure that Google indexes your site well is essential to making sure that your online marketing efforts are rewarded with traffic to grow your business. Proper use of Google Webmaster Tools is key to understanding how Google indexes your site. During the Month of May we will introduce you to some of the most essential and powerful free tools in the business; Google Webmaster Tools. Google Search provides more than 70% of your Organic Search traffic, according to the February 2012 Search Engine Market Shares. Frank Leffelaar of Crush Marketing and Bernie Glemas of VARiZE Marketing Inc. will present an Overview of WebMaster Tools on May 7th. They have arranged for experts to present specific aspects listed for the second and third sessions. The Google Webmaster Tools series will consist of 3 presentations: 1 – Overview of WebMaster Tools (May 7) 2 – Improving SEO using Webmaster Tools (May 14) 3 – Google’s Need for Speed (May 28)   May 14 – In-Depth WebMaster Tools: In this second presentation of the series we’ll walk you through the different tools, explain their use and share experiences though a few case studies. You’ll gain a good understanding of how Google sees your website. Topics include:

• Sitemaps
• Keywords
• Inbound Links
• Download Speeds
• Error Reports and Notifications

Frank Leffelaar is a marketing advisor who specializes in helping food & beverage and high-tech companies achieve their business goals, online and offline. Under the umbrella of his company Crush Marketing, he helps business owners, managers and IT teams develop online marketing strategies to increase their brand engagement, lead generation and sales conversions. Bernie Glemas is the founder of Variz Marketing Inc and one of the co-organizer of IMGroup. Ten years ago he registered a few domain names and began developing websites serving the employment and travel markets. Bernie now works on his websites full time with a small team of developers. He recently partnered with a journalist to form Full Fresh Media Inc. which helps busy business people by writing high quality blog posts and stories for their websites.