“What You Do” Statement

Written by Julie McMahon. Posted in Canadian Marketing

Dear IBBC Readers,

When it comes to creating a successful career or business in Canada, it is so important the way that you communicate with the public. As you are participating in Canadian culture and attending networking events in various communities, what you want to have is what we call a “What You Do” statement. That’s right, in 30 words or less, you want to convey the passion you have and the work that you do in simple terms that everybody can understand.

There are 4 criteria for developing an effective “What You Do” Statement, and they are:

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